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Building and Selling Online Training
Plain-spoken articles for people who make courses for a living: how to start, how to get found, how to price and how to keep going when the first launch is quiet.
Challenges of Beginning an Online Training Business (vs Conventional Classroom Training)
Starting an online training business is not like running classroom training. Here are the real challenges, from trust and traffic to tech, and how to plan.
5 Common Myths About Success Every Course Creator Should Know
Five common myths about success that trip up course creators and e-learning freelancers, why they feel true, and what to do instead to build a real business.
Brief Discussion of Common Online Business Models for E-Learning
A brief look at common e-learning business models: selling courses direct, marketplaces, memberships, licensing to companies, white-label and custom work.
Why Social Media Marketing Is Essential for Selling Online Courses
Why social media marketing is essential for online courses: how it builds trust before the sale, what trainers should post, and how to keep it manageable.
Search Engines, Ranking, and Your Online Course Business, Explained
How search engines rank online course websites in plain terms: crawling, indexing, what helps a course page rank, and a realistic plan for a brand-new site.